Got a new business pitch? Want to educate your client or boss on why they should hire a 3rd party spokesperson for the brand?  Wondering how and where to use spokespeople? 1. Build brand equity with credibility Use an outside expert or believable celebrity who will be embraced by the media to get across the product messaging vs. the brand's head of R&D who will most certainly be viewed by the media as self-serving. 2. Maximize ROI in building consumer awareness for a brand Reinforce a brand's advertising campaign in a public relations arena which allows a more cost-effective way to convey in-depth coverage of information than a 30 second commercial. 3. Position or reposition a brand in the consumer's mind Draw attention to new or existing products in venues where spokesperson can demonstrate "how-to" tips and educate, entertain and inform consumers. 4. Build consumer awareness; educate consumers Added-value from the brand as perceived by consumer and the media---not just a commercial pitch. 5. Reinforce a brand's identity/corporate image Vet your spokespeople carefully matching them to brand messaging, venues, availability and budget.  A new book author aligned with your brand can be more affordable and highly effective.  An A-list celebrity's recognition factor may be off the charts, but likely so will the fee.  Consolidate as many deliverables into the shortest amount of time for the biggest bang for the buck when working with famous folks.  And, make sure you work with a celebrity whose image and credentials are in sync with the brand.  You don't want a celebrity's love life or latest movie to overshadow the messaging.    • Local and national TV appearances • Event appearances including press conferences, touring mall promotions, in-store events, trade shows, sales meetings • Desk side visits with editors • Blogger round-tables • Satellite TV and radio media tours • Online media tours • Video and radio news releases • Social media outlets - Twitter, Facebook, YouTube, blogs, etc. • Internal communications videos • Packaging and point of purchase displays • Prizes for sweepstakes winners • Mat releases and targeted press mailings • Bylined consumer tips in booklets and on websites • Website chat rooms/bylined articles • Webinars
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